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BASIC PRESS RELEASE FORMAT

Here is the basic format to follow for a press release:

There are eight basic elements that every press release should have in terms of content and how it appears:

LETTER HEAD:

  • With name
  • address and
  • contact of you or your organization/company

FOR IMMEDIATE RELEASE:
These words should appear in the upper left-hand margin, just under your letterhead. You should capitalize every letter.

CONTACT INFORMATION:
Skip a line or two after release statement and list the name, title, telephone and fax numbers of your company spokesperson (the person with the most information). It is important to give your home number since reporters often work on deadlines and may not be available until after hours.

HEADLINE:
Skip two lines after your Contact information and use a boldface type.

DATELINE:
This should be the city your press release is issued from and the date you are mailing your release.

LEAD PARAGRAPH:
The first paragraph needs to grasp the reader's attention and should contain the relevant information to your message such as the five W's (who, what, when, where, why).

TEXT:
The main body of your press release where your message should fully develop.

ADD PHOTO:
A picture say a thousand words so be sure to add a high resolution digital image – 200 –300 dpi with your release before sending it off.

SEE BASIC SAMPLE PRESS RELEASE BELOW:

 

 

Team Jamaica Bickle
159-05 Hillside Ave
Jamaica, NY 11432  


FOR IMMEDIATE RELEASE:

PRESS CONTACT:

Felicia Persaud
Hard Beat Communications
Email: mailto:felicai@caribpr.com
Phone: 718-476-3616 

Team Jamaica Bickle Readies For Penn Relays 2004

QUEENS, N.Y., March 22, 2004: With Penn Relays 2004 about a month away, Team Jamaica Bickle, the local organization formed nine years ago to provide "bickle" or food and amenities to Jamaican and Caribbean athletes, are once again gearing up for this year’s relays.

A press reception is set for April 15th at the Jamaican Consulate, 767 3rd Ave @ Corner of 48th Street, 2nd Floor in New York under the auspices of Jamaica’s Consul General To NY, Dr. Basil Bryan.

TBJ Head, Irwine Clare revealed that officials of the Union of Jamaica Alumni Association (UJAA), will be honored for their continued support of TJB, at the event.

Additionally, this year's TBJ presenter will be Gary Foster, president of the organization, Upliftment Jamaica.

"This is our ninth year and this year we are honored to have as our presenter Mr. Foster, who has graciously agreed to work with us in assuring the success of our endeavors," said Clare.  "Gary Foster is one of those progressive individuals in our community who constantly find ways to deliver services and opportunities to the disenfranchised. He is not afraid to use his connections to bring in the necessary resources.

"Video highlights of past TBJ events will also be shown at the event.

TBJ's Philadelphia arm will honor music mogul Kenn Gamble on April 6th in Philadelphia.

Sponsors to date include: Caribbean Foods Delight, UJAA, Watson Rice, LLP.,GRACE, Caribbean Out Post, VMBS, Consul General of Jamaica, Universal, Dennis Shipping, Trans Continental, CaribPR & Hardbeatnews.

For more information on sponsorship or to assist the athletes through Team Jamaica Bickle call: 718-523-2861.  

For press inquiries only, email CaribPR at: felicia@caribpr.com

 

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